TABLE OF CONTENTS :
1. Consumers’ experience with and attitudes toward direct-to-consumer prescription drug promotion: a nationally representative survey
2. The mediating role of patient satisfaction in the effect of patient visit experiences on word-of-mouth intention
3. The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States
4. Impact of lifestyle diseases on income and household consumption: evidence from an emerging economy