TABLE OF CONTENTS :
1. Using social marketing to persuade Iranians to donate blood
2. The vegetable divide: Americans’ knowledge of dietary guidelines and willingness to make healthy changes
3. New product development and at-home medical tests
4. The influence of financial performance on marketing expenditures among U.S. hospitals participating in the Medicare program
5. Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods study
6. Use of social media in healthcare
7. A meta-analysis of the determinants of patient satisfaction and loyalty