TABLE OF CONTENTS :
1. Editorial
2. Effects of narratives, frames, and involvement on health message effectiveness
3. Health choices and risk perception in elderly consumers: a systematic review
4. Social media impact on qualitative performance metrics: Analysis and trends of top revenue grossing U.S. Hospitals
6. Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude
7. Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services
8. Is social media a panacea for social marketing communication? A scoping review