TABLE OF CONTENTS :
1. Patient demographics as determinants of where they go for hospitalization, what inpatient care they get, and what they are charged: A national study
2. Feeling pressured by health prevention campaigns as a motivational force: Examining the role of visual and verbal mode design features
3. An analysis of social marketing practice: Factors associated with success
4. Creating a marketing mix model for the marketing of medical devices through public procurement
5. Responses to direct-to-consumer advertising in Australia: Comparing experience