Image of Health Marketing Quarterly, Volume 40, Issue 1 2023

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Health Marketing Quarterly, Volume 40, Issue 1 2023



TABLE OF CONTENTS :
1. Examining the barriers to accepting big health data from a health marketeer’s perspective
2. Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model
3. Exploring strategies to promote health services online: The role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health service ads
4. Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking
5. The effects of humor in health promotional messages on a college campus
6. The impact of country image and patient cosmopolitanism on medical tourism


Ketersediaan

IJH2300013610.5 HEA h 2023 1Perpustakaan Universitas Muhammadiyah KlatenTersedia namun tidak untuk dipinjamkan - TIDAK DIPINJAMKAN

Informasi Detil

Judul Seri
-
No. Panggil
610.5 HEA h
Penerbit Taylor & Francis : London.,
Deskripsi Fisik
Pages 1 - 118
Bahasa
English
ISBN/ISSN
0735-9683
Klasifikasi
610.5
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Volume 40, Issue 1 2023
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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