TABLE OF CONTENTS :
1. The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19
2. From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
3. COVID-19 vaccine perceptions among South Asian communities in the UK: An application of the theory of planned behavior
4. How scared are Americans of the Zika virus? The role of threat, efficacy, and third-person perception to induce protective behaviors
5. Telemedicine and direct to consumer advertising attitudes and the future of telehealth: Women report telemedicine as a comfortable option for accessing birth control
6. Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions