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Health Marketing Quarterly, Volume 40, Issue 3 2023



TABLE OF CONTENTS :
1. The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19
2. From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
3. COVID-19 vaccine perceptions among South Asian communities in the UK: An application of the theory of planned behavior
4. How scared are Americans of the Zika virus? The role of threat, efficacy, and third-person perception to induce protective behaviors
5. Telemedicine and direct to consumer advertising attitudes and the future of telehealth: Women report telemedicine as a comfortable option for accessing birth control
6. Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions


Ketersediaan

IJH2300015610.5 HEA h 2023 3Perpustakaan Universitas Muhammadiyah KlatenTersedia namun tidak untuk dipinjamkan - TIDAK DIPINJAMKAN

Informasi Detil

Judul Seri
-
No. Panggil
610.5 HEA h
Penerbit Taylor & Francis : London.,
Deskripsi Fisik
Pages 227 - 346
Bahasa
English
ISBN/ISSN
0735-9683
Klasifikasi
610.5
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Volume 40, Issue 3 2023
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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