TABLE OF CONTENTS :
1. Developing marketing strategies to increase customer satisfaction
2. The mediating role of employee engagement on factors affecting employee performance
3. Analysis of cashback promotion in the fintech industry among user interaction
4. Mediating brand trust, brand attitude, and brand psychological ownership on celebrity endorsers to behavioural intention
5. The influence of perceived creativity and positive emotions on relationship quality: The mediating role of interaction
6. Training, leadership style, and work environment on employee performance: The role of work motivation
7. Artificial intelligence and innovation practices: A conceptual inquiry
8. The effect of financial technology, online shopping, and self-control on consumptive behavior
9. E-service quality and promotion on customer loyalty: The importance of customer satisfaction