TABLE OF CONTENTS :
1. Guest editorial: Disruptive social marketing dystopia, disconnection and disruption
2. Social marketing: advancing a new planning framework to guide programmes
3. The prevalence of emotional and rational tone in social advertising appeals
4. The case for social support in social marketing
5. Social marketing for museums: an introduction to social marketing for the arts and culture sector
6. Disrupting social marketing through a practice-oriented approach
7. From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment
8. Entrepreneurship in social: Brazilian university students toward a career with purpose